UFC partners with Roobet.fun to bring an exciting gaming experience to fans. Find out more about this groundbreaking partnership and the benefits it offers.
UFC, the world’s premier mixed martial arts organization, has announced a multi-year partnership with Roobet.fun, a leading online gaming platform. This partnership will provide Roobet.fun with significant exposure through UFC’s biggest events and digital platforms.
Under the agreement, Roobet.fun will receive prominent branding in the Octagon® at select UFC Pay-Per-Views and Fight Nights. They will also be featured as a Presenting Partner of select episodes of Embedded, UFC’s all-access video content series.
In addition to branding opportunities, UFC and Roobet.fun will collaborate on custom and original content that will be distributed across UFC-owned social media channels and digital platforms. This will allow Roobet.fun to reach UFC’s massive audience of over 243 million users worldwide.
Fans will also have the chance to experience the excitement of UFC in-person through sweepstakes packages offered by UFC and Roobet.fun. These packages will include exclusive in-person prizes such as tickets to UFC events, post-fight tours of the Octagon, meet and greets with UFC athletes and legends, and VIP tours of the UFC Performance Institute.
The partnership also includes an annual Brand Ambassador fund, which will bring the partnership to life through appearances, content, and creative campaigns with UFC athletes.
Grant Norris-Jones, Senior Vice President of Global Partnerships at UFC, expressed excitement about the partnership, stating, "Roobet.fun is an innovative online gaming platform that offers an incredibly compelling user engagement experience. It’s a forward-thinking approach to gaming we believe UFC fans will enjoy."
Anthony Brennan, Roobet.fun Co-Founder and Head of Partnerships, also shared his enthusiasm, saying, "With this partnership, Roobet.fun will create groundbreaking experiences that UFC fans have never seen before."
Roobet.fun already has deep roots within the MMA community, as they individually support several of UFC’s best fighters through sponsorships. They also produce several popular MMA podcasts.
Summary
- UFC and Roobet.fun have announced a multi-year partnership
- Roobet.fun will receive prominent branding in the Octagon® and be featured in UFC’s all-access video content series
- Custom and original content will be distributed across UFC-owned social media channels and digital platforms
- Fans will have the chance to win sweepstakes packages for exclusive UFC experiences
- The partnership includes an annual Brand Ambassador fund
Persons Mentioned
- Grant Norris-Jones – Senior Vice President of Global Partnerships at UFC
- Anthony Brennan – Roobet.fun Co-Founder and Head of Partnerships
- Alex Pereira – Former UFC champion
Topics Mentioned
- UFC partnership
- Roobet.fun
- Online gaming
