OnlyFans has partnered with the Professional Fighters League (PFL) to empower MMA fighters and provide direct engagement and monetization opportunities. Learn more about this groundbreaking collaboration and its potential impact on the sports industry.
| OnlyFans Partners with Professional Fighters League to Empower MMA Fighters |
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| OnlyFans, the popular subscription-based platform, has announced a groundbreaking partnership with the Professional Fighters League (PFL) to provide direct engagement and monetization opportunities for MMA fighters. Four PFL fighters have already signed up and will share exclusive training and behind-the-scenes content. The partnership aims to promote the highly anticipated 2023 PFL World Championship in November. |
| Key Points |
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| OnlyFans is partnering with the PFL to empower MMA fighters and monetize their fanbases. |
| Four PFL fighters, including Biaggio Ali Walsh and Olivier Aubin-Mercier, have already joined the platform. |
| The partnership will promote the 2023 PFL World Championship in November. |
| OnlyFans offers an alternative avenue for athletes to generate revenue and engage with fans. |
| The PFL plans to establish a MENA league in 2024, following the recent launch of PFL Europe. |
| OnlyFans believes its unique monetization model can appeal to creators in various industries. |
| About OnlyFans |
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| OnlyFans is a subscription-based platform that has gained popularity for its diverse creator community. While initially known for adult content, the platform has expanded to include creators from music, fitness, and now, sports. OnlyFans offers creators the opportunity to monetize their content through subscriptions and one-off purchases, providing an alternative revenue stream compared to traditional models. |
| About the Professional Fighters League |
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| The Professional Fighters League (PFL) is one of the world’s largest MMA promotions, second only to the UFC. The PFL recently received investment from Saudi Arabia’s SRJ Sports Investments and plans to establish a MENA league in 2024. The PFL offers fighters the chance to compete in a season format, culminating in a World Championship event. |
| Conclusion |
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| The partnership between OnlyFans and the PFL marks an exciting development in the sports industry. MMA fighters now have the opportunity to engage directly with their fans and monetize their content through OnlyFans’ unique platform. This collaboration not only benefits individual athletes but also showcases the potential for alternative revenue streams in the sports industry. With the PFL’s plans for expansion, including the establishment of a MENA league, the partnership is poised to make a significant impact on the global MMA scene. |
OnlyFans: Empowering MMA Fighters
OnlyFans, the popular subscription-based platform, has announced a groundbreaking partnership with the Professional Fighters League (PFL) to provide direct engagement and monetization opportunities for MMA fighters. While OnlyFans is widely recognized for its adult content, the platform has been expanding its reach to include creators from various industries, including music, fitness, and now, sports.
Over the past two years, more than 100 combat sports competitors have joined OnlyFans, and this collaboration with the PFL marks a significant step for the platform’s involvement in the world of sports. Four PFL fighters, namely Biaggio Ali Walsh, Olivier Aubin-Mercier, Amber Leibrock, and Kaytlin ‘Katniss’ Neil, have already signed up and will share exclusive training and behind-the-scenes content. The partnership aims to promote the highly anticipated 2023 PFL World Championship in November.
Keily Blair, the Chief Executive of OnlyFans, expressed excitement about the collaboration, stating, ‘OnlyFans is thrilled to announce our partnership with the PFL and welcome their fighters to our creator community. These collaborations showcase the power of our platform in connecting athletes with their fans. OnlyFans provides the PFL with an additional avenue to expand their global fanbase through exclusive MMA content, while also helping fighters generate additional revenue alongside their sporting achievements.’
The PFL, often regarded as the second-largest MMA promotion after the Ultimate Fighting Championship (UFC), recently received investment from Saudi Arabia’s SRJ Sports Investments. As part of this investment, the PFL plans to establish a Middle East and North Africa (MENA) league in 2024, building upon the successful launch of PFL Europe.
While OnlyFans is primarily associated with ‘spicy’ content, the platform believes its unique monetization model, based on subscriptions and one-off purchases rather than ad revenue sharing, can appeal to creators in various industries. While social media platforms offer broad reach, OnlyFans provides an alternative avenue for monetization and engagement as part of a comprehensive digital strategy.
This partnership presents a significant opportunity for individual athletes to build their personal brand, establish a dedicated fanbase, and secure additional funding to support their careers. OnlyFans has shown particular interest in combat sports due to its natural synergy with health and fitness. However, athletes from other fields, such as motorsports, have also joined the platform to leverage its benefits.
