Bud Light has announced a new multiyear marketing partnership with UFC, becoming the exclusive ‘Official Beer Partner of UFC.’ The partnership will bring exciting experiences to fans and amplify the sport’s global reach. Read more about this exciting alliance.
| Bud Light partners with UFC to become the exclusive ‘Official Beer Partner of UFC.’
| The partnership marks a significant milestone in their longstanding relationship.
| Bud Light will provide 360-degree programming for fans in the U.S.
| AB InBev, the parent company of Bud Light, will also become UFC’s Official Global Beer Partner.
| Bud Light’s branding will be prominently displayed at every UFC event in the U.S.
| UFC and Bud Light will collaborate on creating original content and engaging fans.
| The partnership celebrates the sport and its passionate fans worldwide.
Bud Light Partners with UFC
LAS VEGAS & NEW YORK, October 24, 2023– Bud Light , the iconic American beer brand, has officially announced a new multiyear marketing partnership with UFC, the world’s premier mixed martial arts organization. Starting from January 1, 2024, Bud Light will become the exclusive ‘Official Beer Partner of UFC,’ bringing exciting experiences to fans and amplifying the sport’s global reach.
A Strong Alliance
The partnership between Bud Light and UFC marks a significant milestone in their longstanding relationship. Bud Light was UFC’s original beer sponsor over fifteen years ago, and now they are back in business together. The decision to reunite was driven by the shared core values and the alignment of the UFC brand with Bud Light ‘s vision.
Unforgettable Experiences
As part of the partnership, Bud Light will provide 360-degree programming for fans in the U.S. This includes custom social and digital content, broadcast integration, and on-site presence at UFC events. Bud Light will ensure that fans aged 21 and above can enjoy the UFC experience to the fullest.
Global Reach
AB InBev, the parent company of Bud Light , will also become UFC’s Official Global Beer Partner. This means that Budweiser and select local AB InBev brands will activate the sponsorship across international events and marketing efforts. With UFC’s massive global footprint, AB InBev will have brand visibility before more than 700 million fans in 170 countries.
Exciting Integrations
Bud Light ‘s branding will be prominently displayed inside the Octagon® at every UFC event in the U.S., including Pay-Per-Views, Fight Nights, and reality series like DANA WHITE’S CONTENDER SERIES and THE ULTIMATE FIGHTER. The popular ‘Easy to Enjoy’ and ‘Easy to Celebrate’ fan campaigns will also be featured in custom broadcast segments during UFC Pay-Per-Views.
Original Content and Fan Engagement
UFC and Bud Light will collaborate on creating original content that will be distributed through UFC’s digital and social channels, which have a massive reach of over 243 million users worldwide. Bud Light will also have a strong presence at popular UFC fight week activities, including press conferences and weigh-ins, to build anticipation for the main events.
A Global Celebration
The partnership between Bud Light and UFC is a celebration of the sport and its passionate fans worldwide. Bud Light is excited to connect with consumers in new and exciting ways, amplifying the sport of mixed martial arts and creating unforgettable experiences for UFC fans.
For more information about Bud Light ‘s partnership with UFC, follow Bud Light on Facebook, Twitter, and Instagram.
