Bud Light announces a groundbreaking six-year marketing partnership with the Ultimate Fighting Championship (UFC) as the official beer sponsor. The largest in UFC’s history, this deal includes exclusive branding, in-arena promotion, and original content creation. Bud Light aims to reestablish ties with a more conservative audience and leverage UFC’s global reach of over 700 million fans in 170 countries.
| Bud Light Becomes Official Beer Sponsor for UFC |
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| Anheuser-Busch InBev’s Bud Light announces a groundbreaking six-year marketing partnership with the Ultimate Fighting Championship (UFC). Starting from January 1st, Bud Light will enjoy exclusive branding and prominent visibility at UFC fights and events, as well as in-arena promotion. The partnership will also involve the creation of original content for UFC’s digital and social channels. |
| Boycott Controversy and Reestablishing Ties |
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| This partnership comes after a boycott against Bud Light due to its association with transgender influencer Dylan Mulvaney. By collaborating with UFC, Bud Light aims to reconnect with a more conservative audience. UFC CEO Dana White’s support for Donald Trump’s 2020 presidential campaign further aligns with Bud Light’s core values, making this collaboration a perfect fit. |
| A Resilient Relationship |
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| Anheuser-Busch’s relationship with UFC goes back to 2008, and this partnership marks their return to working together after a brief stint with Modelo Especial as the official beer sponsor. With an estimated audience of over 700 million fans and visibility in more than 170 countries, the UFC offers Bud Light an unparalleled platform to reach a global audience. |
| Excitement from Both Sides |
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| Anheuser-Busch CEO Brendan Whitworth expressed his excitement about the partnership, stating, "Anheuser-Busch and Bud Light have always been at the forefront of iconic sporting moments, and reuniting with UFC is a continuation of this industry-leading legacy." UFC CEO Dana White also expressed his enthusiasm, saying, "There are many reasons why I chose to go with Anheuser-Busch and Bud Light, most importantly because I feel we are very aligned when it comes to our core values and what the UFC brand stands for." |
Bud Light Becomes Official Beer Sponsor for UFC
Anheuser-Busch InBev’s Bud Light has announced a groundbreaking six-year marketing partnership with the Ultimate Fighting Championship (UFC). This sponsorship deal, valued at well over nine figures, marks the largest in the history of the mixed martial arts promotion. Starting from January 1st, Bud Light will enjoy exclusive branding and prominent visibility at UFC fights and events, as well as in-arena promotion. The partnership will also involve the creation of original content for UFC’s digital and social channels.
The agreement comes at a crucial time for Bud Light, following a recent boycott due to its association with transgender influencer Dylan Mulvaney. This partnership aims to reestablish ties with a more conservative audience. UFC CEO Dana White’s support for Donald Trump’s 2020 presidential campaign further aligns with Bud Light’s core values, making this collaboration a perfect fit.
Anheuser-Busch’s relationship with UFC dates back to 2008, and this partnership marks their return to working together after a brief stint with Modelo Especial as the official beer sponsor. With an estimated audience of over 700 million fans and visibility in more than 170 countries, the UFC offers Bud Light an unparalleled platform to reach a global audience.
Anheuser-Busch CEO Brendan Whitworth expressed his excitement about the partnership, stating, "Anheuser-Busch and Bud Light have always been at the forefront of iconic sporting moments, and reuniting with UFC is a continuation of this industry-leading legacy." UFC CEO Dana White also expressed his enthusiasm, saying, "There are many reasons why I chose to go with Anheuser-Busch and Bud Light, most importantly because I feel we are very aligned when it comes to our core values and what the UFC brand stands for."
