UFC and KUDO Snacks have announced a global partnership expansion, making KUDO Snacks the Official Popcorn of UFC. The partnership will showcase KUDO Snacks at UFC events and leverage the worldwide popularity of UFC to reach new consumers. KUDO Snacks’ protein-packed popcorn, made from high-quality ingredients, aims to make an impact in the booming popcorn market.
| UFC and KUDO Snacks have announced a global partnership expansion.
| KUDO Snacks has been named the Official Popcorn of UFC.
| KUDO Snacks will be showcased at UFC events and receive high visibility placement.
| The partnership aims to reach new consumers and make an impact in the booming popcorn market.
| KUDO’s protein-packed popcorn is made from high-quality ingredients and offers both indulgence and nutrition.
| KUDO Snacks leverages the reach of UFC to drive e-commerce sales and fuel active lifestyles.
| The partnership reinforces KUDO’s commitment to revolutionizing the snack industry with innovation.
UFC and KUDO Snacks Partner for Global Expansion
UFC, the world’s premier mixed martial arts (MMA) organization, and KUDO Snacks, a leading provider of kettle-popped Protein Popcorn, have announced a multiyear, global expansion of their partnership. This partnership, originally forged last year, has now grown to include worldwide rights beginning this year.
Under the new agreement, KUDO Snacks has been named the exclusive “Official Global Popcorn of UFC.” This means that KUDO Snacks will be showcased within some of UFC’s biggest events, including select Pay-Per-Views and Fight Nights. The brand will receive high visibility placement inside the world-famous Octagon® and will be featured in broadcast integrations. With UFC’s global footprint, KUDO Snacks will have exposure to more than 700 million fans in 170 countries.
KUDO Snacks will also have the opportunity to collaborate with UFC athletes through an annual Brand Ambassador fund. This collaboration will bring the partnership to life through appearances, content, and creative campaigns.
Founder and CEO of KUDO Snacks, Ryan Lewis, expressed excitement about the partnership, stating, “Just like the athletes who give their all in the Octagon, our protein popcorn is crafted with passion and dedication. This collaboration marks a perfect blend of taste and toughness, and we’re excited to fuel the excitement of UFC fans around the world. Get ready for a knockout snacking experience with KUDO Protein Popcorn!”
KUDO’s kettle-popped Protein Popcorn stands out with its gluten-free, 100% whole grain, and keto-friendly composition. Made from golden Nebraska kernels sourced exclusively from the USA, each bag contains an impressive 10 grams of protein. Flavors like White Cheddar, Sweet and Salty, and Garlic Parmesan offer both indulgence and nutrition.
This partnership comes at a time when the popcorn market is booming, with projections estimating it to reach $18.8 billion by 2031. KUDO aims to make an impact in this market by curating customized packaging with exclusive branding and captivating point of purchase displays at select retail partners. With the support of UFC, KUDO Snacks aims to solidify its position as a prominent player in the marketplace.
With its sights set on explosive growth, KUDO Snacks leverages the immense reach of UFC and strategic partnerships to drive substantial e-commerce sales. This transformative journey not only propels KUDO’s upward trajectory but also reinforces its commitment to fueling active lifestyles and revolutionizing the snack industry with innovation.
