UFC and Smith+Nephew have announced a groundbreaking partnership that will revolutionize sports medicine. Read more about this exciting collaboration and its impact on athlete health and recovery.
| UFC and Smith+Nephew have formed a multi-year marketing partnership.
| Smith+Nephew will receive high visibility branding inside the Octagon during select Fight Nights.
| The partnership will promote better health and recovery through technology solutions.
| Original content collaboration and branded presence at UFC Performance Institutes.
| Annual Brand Ambassador fund to engage with UFC athletes.
| Smith+Nephew offers world-class Sports Medicine solutions.
UFC and Smith+Nephew Join Forces
UFC, the world’s premier mixed martial arts organization, has partnered with Smith+Nephew, the global medical technology company, in an exciting multi-year marketing collaboration. This groundbreaking partnership will see Smith+Nephew activate its brand around some of UFC’s biggest Fight Nights and other UFC-owned assets.
As UFC’s first-ever Preferred Sports Medicine Technology Partner, Smith+Nephew will have high visibility branding inside the world-famous Octagon during select Fight Nights. This will provide Smith+Nephew with significant exposure to more than 700 million fans in 170 countries and an estimated 975 million TV households that receive UFC’s broadcasts.
Advancing Athlete Health and Safety
UFC has become the industry leader in athlete health and safety in combat sports through hard work, significant investment, and groundbreaking innovations like the UFC Performance Institute. With this partnership, UFC aims to promote better health and recovery through technology solutions, such as those offered by Smith+Nephew, benefiting UFC athletes and fans alike.
Smith+Nephew’s Commitment to Restoring Lives
Smith+Nephew’s purpose is Life Unlimited, and they are dedicated to helping restore people’s bodies and self-belief. They achieve this by using technology to take the limits off living. Partnering with UFC, with its global reach and influence, provides an unmatched opportunity for Smith+Nephew to showcase its leading-edge portfolio of sports medicine technology solutions to athletes, orthopedic consultants, and fans.
Collaboration on Original Content
Beyond the Octagon, UFC and Smith+Nephew will collaborate on original content that will be distributed through UFC’s popular digital and social channels. With a reach of more than 259 million users worldwide, this content will further enhance the partnership’s visibility and impact.
Branded Presence at UFC Performance Institutes
Smith+Nephew will also have a branded presence throughout the UFC Performance Institutes in Las Vegas, Shanghai, and Mexico City. These institutes are the world’s first mixed martial arts performance training, research, rehabilitation, and nutrition centers. This presence will further solidify Smith+Nephew’s commitment to advancing sports medicine and improving athlete performance.
Annual Brand Ambassador Fund
The partnership will include an annual Brand Ambassador fund, which will bring the collaboration to life through appearances, content, and creative campaigns with UFC athletes. This fund will create exciting opportunities for engagement and interaction between Smith+Nephew, UFC, and the athletes.
Revolutionary Sports Medicine Solutions
Smith+Nephew offers world-class Sports Medicine solutions, including advanced technologies, instruments, and implants. These enable surgeons to perform minimally invasive surgery for the repair of soft tissue injuries and degenerative conditions of the shoulder, knee, hip, and small joints. Recent advancements in their biological healing portfolio, such as the REGENETEN Bioinductive Implant for rotator-cuff repair and the newly acquired CARTIHEAL AGILI-C Cartilage Repair Implant, are transforming the way healthcare professionals treat soft tissue repair and actively improving patient outcomes.
- Reference to REGENETEN Bioinductive Implant
- Reference to CARTIHEAL AGILI-C Cartilage Repair Implant
