UFC and Fanatics have joined forces to release a new line of trading cards, called Topps Chrome UFC. The 200-card set will be available in retail shops starting on February 28. Find out more about this exclusive partnership and the promotional initiatives that Fanatics will be implementing.
| UFC and Fanatics Announce Exclusive Trading Card Deal |
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| UFC has partnered with Fanatics to create a new range of trading cards called Topps Chrome UFC. The 200-card set will be available in retail shops starting on February 28. Fanatics will promote the partnership through various initiatives, including featured content on the Fanatics Live commerce platform. Collectors and fans will have the opportunity to watch interviews with UFC athletes. This collaboration builds upon the existing partnership between UFC and Fanatics Commerce. |
The Ultimate Fighting Championship (UFC) has partnered with global collectibles and merchandising platform Fanatics to create a new range of trading cards. The deal, negotiated through UFC’s licensing agent IMG, will see Fanatics-owned Topps produce a collection called Topps Chrome UFC. The 200-card set will be available in retail shops starting on February 28. In addition to the trading cards, Fanatics will promote the partnership through various initiatives, including featured content on the Fanatics Live commerce platform. Collectors and fans will have the opportunity to watch interviews with UFC athletes. This collaboration builds upon the existing partnership between UFC and Fanatics Commerce.
