UFC has partnered with Hostage Tape, a leading sleep aid company, to promote better sleep and overall well-being. Hostage Tape becomes the Official Sleep Aid Partner of UFC, offering mouth tape, nose strips, and sleep masks. Read more about the partnership and how it aims to improve the lives of fighters, fans, and everyone.
| UFC Announces Partnership with Hostage Tape |
|---|
| UFC partners with Hostage Tape, a leading sleep aid company, to promote better sleep and overall well-being. Hostage Tape becomes the Official Sleep Aid Partner of UFC, offering mouth tape, nose strips, and sleep masks. The partnership includes prominent brand placement at UFC events and the creation of original content distributed through UFC’s digital channels. A sleep study at the UFC Performance Institute will analyze the benefits of nasal breathing for athletes and fans. Celebrating the partnership, Hostage Tape offers a limited-time sample pack for better sleep. |
UFC Announces Partnership with Hostage Tape
UFC, the world’s premier mixed martial arts organization, has partnered with Hostage Tape , a leading sleep aid company, to promote better sleep and overall well-being. The partnership will see Hostage Tape become the Official Sleep Aid Partner of UFC, with exclusive product categories including mouth tape, nose strips, and sleep masks.
This collaboration marks a significant milestone for UFC as it opens up these categories to a marketing partner for the first time. The innovative and provocative marketing strategies of Hostage Tape align with UFC’s mission to capture consumers’ attention and promote healthier lifestyles.
As part of the agreement, the Hostage Tape brand will be prominently showcased within UFC’s biggest events, including placement inside the Octagon® at select Fight Nights and broadcast integrations during Pay Per View broadcasts. The partnership will also involve the creation of original content distributed through UFC’s digital and social channels, reaching millions of fans worldwide.
In addition to the marketing activations, UFC and Hostage Tape will collaborate on a sleep study at the UFC Performance Institute. The study will analyze the benefits of nasal breathing for UFC athletes and fans, further emphasizing the importance of quality sleep in athletic performance.
To celebrate the partnership, Hostage Tape is offering a limited-time UFC Hostage Tape sample pack, which includes mouth tape and nose strips for five nights of better sleep. Visit here to claim your sample.
For more information about UFC and Hostage Tape , please visit UFC.com and hostagetape.com respectively.
