UFC has renewed its marketing partnership with Morgan & Morgan, America’s largest injury law firm. The multi-year partnership will strategically activate Morgan & Morgan’s brand within key high-profile UFC assets. Read more about this exciting renewal and collaboration.
| UFC Renews Marketing Partnership with Morgan & Morgan |
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| UFC and Morgan & Morgan have renewed their U.S. marketing partnership. Morgan & Morgan will strategically activate its brand within key high-profile UFC assets. The partnership includes showcasing the brand inside the Octagon at select Fight Nights in the U.S. UFC and Morgan & Morgan will collaborate on original content to promote forthcoming live events. The partnership also features a custom social post series called "Size Matters" that integrates Morgan & Morgan’s brand into content showcasing UFC’s biggest moments over the past 30 years. An annual Brand Ambassador fund and other creative integrations will drive brand awareness and fan engagement. The partnership will also include viewer sweepstakes and a significant on-site presence at select UFC Fan Experiences, including UFC X in Las Vegas during International Fight Week. |
UFC, the world’s premier mixed martial arts organization, has announced the renewal of their U.S. marketing partnership with Morgan & Morgan, America’s largest injury law firm. This multi-year partnership will see Morgan & Morgan strategically activate its brand within key high-profile UFC assets.
The relationship between UFC and Morgan & Morgan began in 2022 when Morgan & Morgan became UFC’s first-ever legal industry partner and the inaugural Official Law Firm Partner of UFC. Morgan & Morgan is also a corporate supporter of WWE, which is part of TKO Group Holdings, just like UFC.
Grant Norris-Jones, Executive Vice President and Head of Global Partnerships at UFC & WWE, expressed excitement about the renewal, stating that Morgan & Morgan’s commitment to the TKO portfolio of brands is evident. He also highlighted the firm’s reputation for fighting for their clients, which resonates with UFC fans.
As an official UFC partner, Morgan & Morgan’s brand will be showcased at some of UFC’s biggest events, including select Fight Nights in the U.S. The brand will have prominent placement inside the Octagon, providing high visibility.
UFC and Morgan & Morgan will collaborate on original content to promote forthcoming live events. This content will be distributed through UFC’s digital and social channels, reaching approximately 260 million users worldwide. One of the highlights of this collaboration is the creation of a custom social post series called "Size Matters," which will integrate Morgan & Morgan’s brand into content showcasing UFC’s biggest moments over the past 30 years.
The partnership also includes an annual Brand Ambassador fund, allowing for appearances, content creation, and creative campaigns with UFC athletes. Other creative integrations will focus on fan engagement and driving brand awareness for Morgan & Morgan.
In addition, the renewal provides for viewer sweepstakes and a significant on-site presence at select UFC Fan Experiences, including UFC X in Las Vegas during International Fight Week, which is the biggest event of the year.
Overall, the renewed partnership between UFC and Morgan & Morgan signifies a continued commitment to collaboration and mutual success.
