UFC announces an exclusive trading card partnership with Topps, marking the return of Topps to the sport. Learn more about the exciting collaboration and the upcoming product, 2024 Topps Chrome UFC.
| UFC announces exclusive trading card partnership with Topps
| New product, 2024 Topps Chrome UFC, to be released on Feb. 28
| Features 200 base cards and key insert cards
| Two autographs from top UFC names in every box
| Fanatics Collectibles to support partnership with promotional initiatives
| Fanatics Live to showcase special interviews with UFC athletes
| Collaboration builds upon existing e-commerce and live-event partnership
UFC, the world’s premier mixed martial arts organization, has announced an exclusive multi-year trading card partnership with Fanatics Collectibles. This collaboration sees the return of Topps to the sport, marking an exciting development for UFC fans and collectors.
Topps Returns to UFC
UFC, the world’s premier mixed martial arts organization, has announced an exclusive multi-year trading card partnership with Fanatics Collectibles. This collaboration sees the return of Topps to the sport, marking an exciting development for UFC fans and collectors.
The new product, 2024 Topps Chrome UFC, is set to hit retail and hobby shops on Feb. 28. It will feature 200 base cards in various colors and tech parallels, along with key insert cards like SuperGiant, 1954 Topps International Flair, AKA, and Tale of the Tape. Each box will contain two autographs from top UFC names, including bantamweight champion Sean O’Malley, flyweight champion Alexa Grasso, and welterweight champion Leon Edwards.
Tracey Bleczinski, Senior Vice President of UFC Global Consumer Products, expressed excitement about the collaboration, stating, "UFC fans have long supported a strong marketplace for collectibles, and this new collaboration with Fanatics and Topps will give UFC fans a great way to stay engaged in the sport and better connect with their favorite athletes."
Fanatics Collectibles CEO, Mike Mahan, also shared his enthusiasm, calling it a "day of celebration for both the hobby and all UFC fans." He added, "UFC trading cards are incredibly popular among collectors, and we are truly honored to be able to once again make innovative and fun cards featuring the next wave of stars."
To support the partnership, Fanatics Collectibles will launch various promotional initiatives, including featured content on Fanatics Live. This live commerce platform within Fanatics’ digital sports platform will showcase special interviews with UFC athletes during live card breaks. The collaboration builds upon the existing e-commerce and live-event partnership between UFC and Fanatics Commerce.
Overall, this exclusive trading card partnership between UFC, Fanatics Collectibles, and Topps brings new opportunities for fans and collectors to engage with the sport and celebrate its unique personalities and historic moments.
