UFC has expanded its partnership with Kudo Snacks, making them the official global popcorn of UFC. The collaboration includes premier event showcases, branded integrations, and an annual brand ambassador fund. Read more about this exciting partnership.
| UFC Expands Partnership with Kudo Snacks |
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| UFC and Kudo Snacks extend their commercial tie-up with a global popcorn partnership. |
| The brand will be featured in premier UFC events and inside the Octagon. |
| Branded integrations and an annual brand ambassador fund are part of the collaboration. |
| This partnership aims to help Kudo Snacks reach new consumers worldwide. |
Ultimate Fighting Championship (UFC) has announced an expansion and extension of its partnership with Kudo Snacks. The new deal makes Kudo the official global popcorn of UFC, granting them full worldwide rights. The brand will be prominently showcased in premier UFC events, including select pay-per-views and Fight Nights. Branded integrations will also be featured, both in broadcast features and inside the famous Octagon. Additionally, the partnership includes an annual brand ambassador fund, which aims to involve UFC athletes in marketing campaigns. This collaboration seeks to leverage the worldwide popularity of UFC to help Kudo Snacks expand their reach and attract new consumers with their delicious and healthy products.
Ultimate Fighting Championship (UFC) has announced a multi-year expansion and extension of its commercial tie-up with Kudo Snacks. This partnership allows Kudo to become the official global popcorn of UFC, expanding its rights package from a US-only designation to full worldwide rights. The brand will be prominently featured in premier UFC events, including select pay-per-views and Fight Nights. Branded integrations will also include broadcast features and high visibility placement inside the famous Octagon.
The partnership between UFC and Kudo Snacks began in 2023 and has now grown to encompass a global audience. As part of the agreement, UFC will establish an annual brand ambassador fund to involve UFC athletes in marketing campaigns. This collaboration aims to leverage the worldwide popularity of UFC to help Kudo Snacks scale new heights and reach new consumers with their delicious and healthy products.
Grant Norris-Jones, the Executive Vice President and Head of Global Sponsorships at UFC, expressed his excitement about expanding the partnership with Kudo Snacks. He stated, "We’re thrilled to expand our partnership with Kudo. They are a challenger brand with global ambitions, and we’re excited to use the worldwide popularity of UFC to help their business scale new heights and reach new consumers with their great-tasting, healthy products."
