The UFC has announced a multi-year partnership with Anheuser-Busch, making Bud Light the official beer of the promotion in the US. This deal, worth over $100 million, marks the return of Bud Light as the UFC’s beer partner. Read more about this exciting collaboration.
| UFC Strikes Multi-Year Partnership with Anheuser-Busch |
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| The UFC has partnered with Anheuser-Busch, making Bud Light the official beer of the promotion in the US. This multi-year deal, worth over $100 million, is the largest per-year deal for the UFC. Anheuser-Busch’s parent company will be integrated into key UFC assets, including live events and digital content. This partnership marks the return of Bud Light as the UFC’s beer partner. |
The Ultimate Fighting Championship (UFC) has announced a new multi-year partnership with Anheuser-Busch, making Bud Light the official beer of the MMA promotion in the US. The deal, which kicks in from January 2024, is the largest ever per-year deal for the UFC, reportedly worth over $100 million. Anheuser-Busch’s parent company will be integrated into key UFC assets, including live events, digital content, and broadcast features. This partnership marks the return of Bud Light as the UFC’s beer partner, after Modelo held the position from 2018 to 2023.
Key Points
- The UFC has struck a multi-year partnership with Anheuser-Busch, making Bud Light the official beer of the promotion in the US.
- The deal is the largest per-year deal for the UFC, reportedly worth over $100 million.
- Anheuser-Busch’s parent company will be integrated into key UFC assets, including live events and digital content.
UFC’s Return to Anheuser-Busch
This partnership marks the return of Anheuser-Busch as the UFC’s beer partner. Bud Light previously held the position from 2008 until the end of 2017, after which Modelo took over. While Anheuser-Busch owns Modelo’s international business, it does not have its US rights. UFC CEO Dana White expressed his excitement about the partnership, highlighting the alignment of core values between the UFC and Anheuser-Busch.
Other Major UFC Deals
In addition to the partnership with Anheuser-Busch, the UFC has made other significant deals recently. The organization confirmed its first-ever event in Saudi Arabia, scheduled for March next year. It also extended its pact with Abu Dhabi’s Department of Culture and Tourism. These developments demonstrate the UFC’s continued growth and expansion in the global market.
