Discover the secrets behind the UFC’s valuation of $12.1 billion and its continued success in the face of criticism. Explore the strategic moves that have solidified the promotion’s dominance in MMA.
| Key Points |
|---|
| The UFC’s valuation has reached $12.1 billion, three times more than its sale price in 2016. |
| The promotion’s parent company, Endeavor, acquired the WWE, combining the two properties for a total value of over $21 billion. |
| The UFC’s reach for 2022 includes over 900 million households and a global fan base of over 700 million. |
| Media accounts for 71% of the UFC’s revenue, totaling $781 million. |
| Sponsorships contribute 13% ($143 million), live events make up 11% ($121 million), and consumer products generate 5% ($55 million) of the UFC’s revenue. |
The Ultimate Fighting Championship (UFC) has faced its fair share of criticism this year, but that hasn’t stopped the MMA leader from experiencing exponential growth in its valuation. Despite concerns about the strength of UFC cards, over saturation for fans, and debates around viewing figures, the promotion has seen no setbacks financially. In fact, Forbes recently revealed that the UFC is now worth a staggering $12.1 billion, three times more than its sale price in 2016.
One of the reasons behind the UFC’s continued success is its parent company Endeavor’s strategic moves. Earlier this year, Endeavor acquired the WWE, combining the two properties for a total value of over $21 billion. This acquisition has further solidified the UFC’s position as the top dog in MMA.
In addition to its financial worth, the UFC’s reach for 2022 is also impressive. The promotion is present in over 900 million households and boasts a global fan base of over 700 million. While there is ongoing debate about which promotion holds the second spot, the UFC remains unrivaled as the dominant force in MMA.
Forbes’ figures also shed light on the sources of the UFC’s revenue. Media plays a significant role, accounting for 71% of the promotion’s revenue, which amounts to a staggering $781 million. Sponsorships contribute 13% ($143 million), live events make up 11% ($121 million), and consumer products generate 5% ($55 million) of the UFC’s revenue.
Despite the criticisms and discussions surrounding the absence or inactivity of some of the UFC’s biggest stars like Conor McGregor, Brock Lesnar, and Ronda Rousey , the promotion’s financial success remains undeniable. The UFC’s valuation and reach continue to soar, cementing its position as the unrivaled leader in the world of MMA.
