Viaplay Group has extended its exclusive rights to showcase UFC content in the Nordic region. Fight fans in Sweden, Finland, Denmark, and Norway can now enjoy over 40 live UFC events on the Viaplay streaming service each year. Read more about this exciting partnership.
| Event | Date |
|---|---|
| UFC Fight Night: Ankalaev VS. Walker | Saturday |
Viaplay Group has announced the extension of its exclusive rights to showcase mixed martial arts content from UFC in Sweden, Finland, Denmark, and Norway. Fight enthusiasts in these Nordic countries can now enjoy over 40 live UFC events on the Viaplay streaming service annually. This includes all UFC numbered events and Fight Nights. The next UFC event on Viaplay is the highly anticipated UFC Fight Night: Ankalaev VS. Walker. Along with the main card fights, which will be broadcasted with local language commentary, Viaplay will also feature preliminary bouts from all events when a Nordic fighter is competing. The UFC roster currently boasts local stars like Alexander Gustafsson, Pannie Kianzad, and Josefine Knutsson from Sweden, Nicolas Dalby, Damir Hadžovi?, and Mark Madsen from Denmark, and Jack Hermansson and Ivana Petrovi? from Norway. Peter Nørrelund, Viaplay Group EVP and Chief Sports & Business Development Officer, expressed the significance of this partnership, stating, ‘No MMA promotion attracts a bigger audience than UFC, in the Nordic region or worldwide. Extending our long-term partnership with UFC reflects our commitment to offering the most relevant sports to our viewers, and to supporting MMA’s ongoing growth. We look forward to bringing spectacular fight action to even more fans over the coming years on Viaplay as part of our unique live sports portfolio.’ David Shaw, UFC Executive Vice President of International and Content, also expressed his satisfaction with the partnership, saying, ‘We have had a long partnership with Viaplay and we really couldn’t ask for a better counterpart to help grow our brand in the Nordics. Their passion and dedication to UFC has been instrumental to our business, and we look forward to continuing to build stars and deliver the best MMA events in the world to our fans in the Nordics.’
