Bud Light is set to become the official beer of the UFC, reclaiming its title as America’s best-selling beer. Read more about this exciting partnership and what it means for Bud Light and the UFC.
| Bud Light is set to become the official beer of the UFC, replacing Modelo.
| The partnership will begin in January 2024, with Bud Light having a highly visible presence during fights and weigh-ins.
| Bud Light’s previous sponsorship with the UFC ended in 2017.
| UFC CEO Dana White expressed excitement about the renewed collaboration.
| The financial terms of the deal have not been disclosed at this time.
Bud Light Reclaims Its Title
LAS VEGAS – In a major announcement, Bud Light is set to become the official beer of the UFC starting next year. The popular beer brand will replace Modelo, which recently dethroned Bud Light as America’s best-selling beer. This partnership will bring Bud Light’s highly visible presence to UFC fights and weigh-ins, starting in January 2024.
According to UFC CEO Dana White, the decision to choose Bud Light was based on their shared core values and what the UFC brand represents. This collaboration marks the return of Bud Light as a sponsor for the UFC, following their previous partnership that ended in 2017.
The exact financial terms of the deal have not been disclosed at this time.
Bud Light’s Previous Setback
Earlier this year, Bud Light faced a decline in sales after being featured in a social media promotion by transgender influencer Dylan Mulvaney. However, the brand has since recovered and is ready to make a strong comeback with this new partnership.
Exciting Future Ahead
UFC CEO Dana White expressed his excitement about the renewed collaboration, stating, "I’m proud to announce we are back in business together. I’m looking forward to all of the incredible things we will do in the years ahead."
This announcement comes as a strategic move for Bud Light to regain its title as America’s best-selling beer. With the UFC’s massive fan base and global reach, this partnership is expected to boost Bud Light’s sales and brand visibility.
Stay tuned for more updates on the Bud Light-UFC partnership as we approach the start of the new year.
This article is for informational purposes only. The views and opinions expressed in this article are those of the author and do not necessarily reflect the official policy or position of any agency or organization.
