Bud Light partners with UFC as the official beer sponsor, aiming to revive the brand and regain popularity. Learn about the multiyear sponsorship deal and Bud Light’s strategy to reclaim its position in the beer market.
| Key Points |
|---|
| Bud Light becomes the official sponsor of UFC |
| Multiyear sponsorship deal starting January 1, 2024 |
| Bud Light logo to have a highly visible presence during fights and weigh-ins |
| Bud Light aims to regain popularity after a sales slump |
| UFC CEO Dana White expresses alignment of values with Bud Light |
| Bud Light replaces Modelo as UFC’s beer sponsor |
| Bud Light sales volumes down 30% year-over-year |
Bud Light Takes Center Stage as Official Sponsor of UFC
In an exciting move, Bud Light has announced its partnership with the mixed martial arts league UFC. This collaboration aims to revive the Bud Light brand and regain its popularity after a recent sales slump. The multiyear sponsorship deal, set to begin on January 1, 2024, positions Bud Light as the official beer partner of the UFC, ensuring its highly visible presence during fights and weigh-ins. The beer’s logo will also be prominently displayed in digital content and on-air.
This sponsorship marks a reunion between Bud Light and the UFC, as they had previously partnered until 2017. UFC CEO Dana White expressed his enthusiasm for the renewed collaboration, stating that both brands share core values and a commitment to excellence.
Replacing Modelo, the Mexican lager that surpassed Bud Light as America’s top-selling beer, Bud Light aims to regain its position as the preferred choice among beer drinkers. With changing preferences and a shift towards Mexican beers, Coors Light, and Miller Lite, Bud Light has faced challenges in recent months. However, the partnership with the UFC is part of Anheuser-Busch’s strategy to revitalize the brand.
To further strengthen its connection with consumers, Bud Light has also launched new advertisements featuring NFL stars, including Travis Kelce. Despite these efforts, Bud Light’s sales volumes have declined by 30% year-over-year for the four weeks ending on October 7, according to NIQ data provided to Beer Business Daily newsletter.
The sponsorship of the UFC is a significant step for Bud Light, as it strives to regain its prominence in the beer market. By aligning with the fast-growing sport of mixed martial arts, Bud Light aims to capture the attention of a diverse and passionate audience.
| Key Points |
|---|
| Bud Light becomes the official sponsor of UFC |
| Multiyear sponsorship deal starting January 1, 2024 |
| Bud Light logo to have a highly visible presence during fights and weigh-ins |
| Bud Light aims to regain popularity after a sales slump |
| UFC CEO Dana White expresses alignment of values with Bud Light |
| Bud Light replaces Modelo as UFC’s beer sponsor |
| Bud Light sales volumes down 30% year-over-year |
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