Bud Light returns as the official beer of the UFC in an exciting new partnership. Find out more about this collaboration and what it means for both brands.
| Key Points |
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| Bud Light returns as the official beer of the UFC in the U.S. starting Jan. 1, 2022. |
| The partnership aims to recover from a conservative backlash to a previous promotion. |
| Bud Light and the UFC will collaborate on exciting events and promotions in 2022. |
| The partnership benefits both Bud Light and the UFC, creating a win-win situation. |
Bud Light and UFC Join Forces
In an exciting new partnership, Bud Light is set to return as the official beer of the UFC in the U.S. starting from January 1st next year. This collaboration comes as Bud Light aims to recover from a conservative backlash it faced due to a promotion with a transgender influencer. The brewer, Anheuser-Busch, and the promoter of mixed martial arts fights have signed a multiyear marketing deal, making Bud Light the UFC’s "Official Beer Partner".
A Strong Comeback
After facing criticism for its previous promotion, Bud Light is ready to make a strong comeback in the UFC arena. This partnership not only solidifies Bud Light’s commitment to the sport but also opens up new opportunities for both brands to engage with fans and create unforgettable experiences.
Excitement Builds for 2022
As the new year approaches, fans and enthusiasts of both Bud Light and UFC can look forward to exciting collaborations, events, and promotions. With Bud Light as the official beer partner, the UFC experience will be enhanced, and fans can enjoy their favorite fights with a refreshing beverage in hand.
A Win-Win Partnership
The partnership between Bud Light and the UFC is a win-win for both parties. Bud Light gains exposure and brand recognition among the passionate UFC fanbase, while the UFC secures a reliable and trusted beer partner. Together, they will create a dynamic and engaging experience for fans, both inside and outside the octagon.
