Bud Light is set to return as the official beer of the UFC in the U.S. under a new multiyear marketing deal. The partnership aims to recover from backlash and declining sales. Get the key points and details in this article.
| Bud Light returns as official beer of UFC in the U.S.
| Bud Light and UFC enter new multiyear marketing deal
| AB InBev becomes UFC’s official global partner
| Largest sponsorship deal in UFC’s history
| Bud Light faced backlash and declining sales after controversy
| Anheuser-Busch InBev reported decline in U.S. revenue for Bud Light
| Global brands like Stella Artois and Corona offset Bud Light’s loss
Bud Light is making a comeback as the official beer of the UFC in the United States. The brand has entered into a new multiyear marketing deal with the promoter of mixed martial arts fights, becoming the UFC’s ‘Official Beer Partner’ starting January 1. The parent company of Bud Light, AB InBev, will also be the UFC’s official global partner outside of the U.S. This partnership marks the UFC’s largest sponsorship ever, surpassing a previous deal with Crypto.com. Bud Light and Anheuser-Busch were UFC’s original beer sponsors over 15 years ago. The CEO of UFC, Dana White, expressed alignment in core values between UFC, Anheuser-Busch, and Bud Light.
This partnership comes at a crucial time for Anheuser-Busch, as Bud Light has faced backlash and declining sales. The brand received criticism from conservative groups and boycott threats after sending a commemorative can to transgender influencer Dylan Mulvaney. Bud Light lost its position as America’s best-selling beer to Modelo Especial. Anheuser-Busch InBev reported a decline in U.S. revenue for Bud Light, while global brands like Stella Artois and Corona compensated for the loss.
Key Points
| Bud Light and UFC enter new multiyear marketing deal
| Bud Light becomes UFC’s ‘Official Beer Partner’ in the U.S.
| AB InBev, the parent company, becomes UFC’s official global partner
| Largest sponsorship deal in UFC’s history
| Bud Light previously sponsored UFC over 15 years ago
| Bud Light faced backlash and declining sales after controversy
| Anheuser-Busch InBev reported decline in U.S. revenue for Bud Light
| Global brands like Stella Artois and Corona offset Bud Light’s loss
