UFC announces an exciting partnership with Hostage Tape, a leading sleep aid company. Read more about this groundbreaking collaboration and how it aims to improve sleep and overall well-being.
| UFC Partners with Hostage Tape |
|---|
| UFC and Hostage Tape have announced a marketing partnership. |
| Hostage Tape becomes the Official Sleep Aid Partner of UFC. |
| The collaboration aims to help fighters, fans, and everyone get better sleep and live better. |
| Hostage Tape will be showcased at UFC’s biggest events and through digital channels. |
| The partnership includes a dynamic sleep study conducted by the UFC Performance Institute. |
| Various integrations will drive Hostage Tape product awareness and fan engagement. |
| A limited-time sample pack is available for UFC fans. |
UFC Partners with Hostage Tape
UFC, the world’s premier mixed martial arts organization, has joined forces with Hostage Tape, a leading sleep aid company, in an exciting new marketing partnership. This collaboration will see Hostage Tape strategically activate its brand within some of UFC’s most significant assets.
Under the new agreement, Hostage Tape will become the Official Sleep Aid Partner of UFC, with exclusive rights in several product categories, including mouth tape, nose strips, and sleep masks. This groundbreaking partnership marks the first time that UFC has opened up these categories to a marketing partner.
Grant Norris-Jones, Executive Vice President and Head of Global Partnerships at UFC & WWE, expressed his excitement for the partnership, stating, "The team at Hostage Tape has created an innovative product with edgy marketing designed to capture consumers’ attention. In that respect, they’re similar to UFC. We also appreciate their focus on helping consumers live healthier lives. We’re looking forward to collaborating with them to help them reach more customers and grow their business."
Alex Neist, Founder of Hostage Tape, shared his enthusiasm, saying, "We value sleep and want to spread our message globally. We are incredibly proud and excited to announce our partnership with UFC. UFC has revolutionized the world of competitive sports, and our collaboration aims to help fighters, fans, and everyone get better sleep, better exercise, breathe better, and live better."
As an official UFC partner, the Hostage Tape brand will be prominently featured within some of UFC’s biggest events. This includes placement inside the world-famous Octagon® at select Pay Per Views and Fight Nights, as well as broadcast integrations within the main card of select Pay Per Views.
Hostage Tape will gain significant visibility through UFC’s global footprint, reaching over 700 million fans in 170 countries and an estimated 975 million TV households that receive UFC’s broadcasts. In addition, UFC and Hostage Tape will collaborate on original content, which will be distributed through UFC’s popular digital and social channels, reaching over 259 million users worldwide.
The partnership will also involve a dynamic data-oriented sleep study conducted by the UFC Performance Institute. This study will analyze the overall benefits of nasal breathing to improve the lives of UFC athletes and fans.
Various creative integrations are planned to drive Hostage Tape product awareness and fan engagement. These include in-arena activations, viewer sweepstakes, and a significant on-site presence at UFC X, the biggest fan experience of the year, held in Las Vegas during International Fight Week.
To celebrate the partnership, Hostage Tape is offering a limited-time UFC Hostage Tape sample pack, which includes five nights of mouth tape and nose strips. To claim a sample, visit https://hostagetape.com/ufctry.
