The UFC is facing backlash and calls for a boycott after announcing a controversial sponsorship deal with Bud Light. Read more about the controversy and the public’s reaction.
| Key Points |
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| UFC announces major sponsorship deal with Bud Light, sparking outrage and calls for a boycott. |
| Bud Light’s logo to appear on fighting rinks and in marketing materials starting in January. |
| Critics argue that the partnership is a poor decision by the UFC, given Bud Light’s declining sales and controversial past. |
| Bud Light lost its position as the number one beer in the US to Modelo Especial. |
| Users on social media continue to call for a boycott of companies affiliated with Bud Light. |
| Questions arise about Joe Rogan’s response to the partnership, as he has previously criticized Bud Light and supported the boycott. |
| This marks a reunion between Bud Light and the UFC, as they had a previous sponsorship agreement. |
UFC Faces Boycott After Controversial Sponsorship Deal
The UFC is under fire as calls for a boycott grow louder following the announcement of a major sponsorship deal with Bud Light. The mixed martial arts league’s partnership with the beleaguered brew has caused outrage among fans and critics alike.
The deal, reportedly worth over $100 million, has sparked a backlash on social media. Users have taken to platforms like Twitter to express their disappointment and anger, calling for a boycott of both Bud Light and the UFC.
Bud Light’s logo is set to appear on fighting rinks and in marketing materials starting in January, further fueling the controversy. Many users see this move as a misguided attempt by Bud Light and Anheuser-Busch to revive their struggling brand.
Since a failed campaign with transgender influencer Dylan Mulvaney earlier this year, Bud Light has seen a decline in sales. The beer lost its position as the number one beer in the US to Modelo Especial, which experienced significant growth during Bud Light’s decline.
Critics argue that the partnership with Bud Light is a poor decision by the UFC, with some comparing it to picking at a scab that will leave a lasting scar. They believe that aligning with a brand that has been associated with controversy and declining sales will ultimately harm the reputation of the UFC.
In response to the backlash, Bud Light has invested heavily in advertising campaigns featuring NFL star Travis Kelce and securing other major sponsorships. However, critics on social media continue to call for a boycott of any company affiliated with Bud Light.
The controversy has also raised questions about how popular Spotify podcaster and MMA announcer Joe Rogan will react to the partnership. Rogan has been vocal in his criticism of Mulvaney and has previously supported the Bud Light boycott . However, he has not yet publicly commented on the UFC’s new sponsorship deal.
This partnership marks a reunion between Bud Light and the UFC, as they had a previous sponsorship agreement before 2019. Modelo has been the UFC’s primary beer sponsor for the past four years.
Representatives for Bud Light and the UFC have not responded to requests for comment at this time.
