UFC partners with Roobet.fun to bring exciting experiences to fans. This partnership will revolutionize the fan experience by combining mixed martial arts with innovative gaming opportunities.
UFC Partners with Roobet.fun to Bring Exciting Experiences to Fans
UFC, the leading mixed martial arts organization, has announced a multi-year partnership with social casino Roobet.fun. This partnership will provide Roobet.fun with exposure through UFC’s events and digital platforms, offering fans exciting experiences they have never seen before.
Under the agreement, Roobet.fun will receive branding in the Octagon at select UFC Pay-Per-Views and Fight Nights. Additionally, the social casino will be featured as a Presenting Partner of select episodes of Embedded, UFC’s all-access video content series that showcases athletes preparing for upcoming events.
UFC and Roobet.fun will also collaborate on custom and original content that will be distributed across UFC-owned social media channels and digital platforms, reaching over 243 million users worldwide. This partnership aims to engage UFC fans and provide them with thrilling gaming experiences.
As part of the collaboration, fans will have the opportunity to compete for sweepstakes packages that include in-person prizes. These prizes range from tickets to UFC events, post-fight tours of the Octagon, meet and greets with UFC athletes, to VIP tours of the state-of-the-art UFC Performance Institute in Las Vegas.
The partnership also includes an annual Brand Ambassador fund, which will bring the partnership to life through appearances, content, and creative campaigns with UFC athletes. This fund aims to enhance the overall fan experience and create memorable moments.
Grant Norris-Jones, Senior Vice President of Global Partnerships at UFC, expressed excitement about the partnership, stating, ‘We’re thrilled to welcome Roobet.fun as an official UFC partner. Roobet.fun is an innovative online gaming platform that offers an incredibly compelling user engagement experience via a free-to-play social casino. It’s a forward-thinking approach to gaming we believe UFC fans will enjoy.’
Anthony Brennan, Co-Founder and Head of Partnerships at Roobet.fun, shared his enthusiasm, saying, ‘Roobet.fun originally entered the fight space to support some of the best UFC fighters on the planet, and now as the official social casino of the UFC, we will provide exciting, free games and prizes to the greatest fans in the world. With this partnership, Roobet.fun will create groundbreaking experiences that UFC fans have never seen before.’
Roobet.fun already has a strong presence in the MMA community, individually supporting several UFC fighters through sponsorships. They have sponsored former champions Alex Pereira, Charles Oliveira, Brandon Moreno, and Marlon ‘Chito’ Vera. The company also produces popular MMA podcasts, including Champions Corner with Brandon Moreno, Chute Boxe hosted by Diego Lima, and On the House with MMA agent Jason House.
This partnership between UFC and Roobet.fun is set to revolutionize the fan experience by combining the excitement of mixed martial arts with innovative gaming opportunities. UFC fans can look forward to thrilling games, exclusive prizes, and unforgettable moments.
