UFC and Smith+Nephew Announce Groundbreaking Partnership

UFC and Smith+Nephew have announced a groundbreaking partnership that will revolutionize the sports and medical technology industries. With UFC’s massive global audience and Smith+Nephew’s cutting-edge sports medicine technologies, this collaboration is set to redefine the world of mixed martial arts.

In a groundbreaking move, the Ultimate Fighting Championship (UFC) and Smith+Nephew have announced a multi-year marketing partnership. This collaboration positions Smith+Nephew as the Preferred Sports Medicine Technology Partner for UFC, allowing them to showcase their cutting-edge sports medicine technologies and solutions to a global audience of over 700 million fans. The partnership goes beyond event branding, with plans for original content distribution through UFC’s digital and social media channels, as well as Smith+Nephew’s presence in the UFC Performance Institutes. An annual Brand Ambassador fund will support creative campaigns featuring UFC athletes. This partnership marks a significant milestone for both organizations and is set to redefine the sports and medical technology industries.

UFC and Smith+Nephew Unveil Revolutionary Collaboration

In an unprecedented move for the sports and medical technology industries, the Ultimate Fighting Championship (UFC) and Smith+Nephew have joined forces in a multi-year marketing partnership. This groundbreaking collaboration marks a significant milestone for both organizations, as UFC names Smith+Nephew as its Preferred Sports Medicine Technology Partner.

The partnership between UFC and Smith+Nephew is set to revolutionize the world of mixed martial arts, positioning Smith+Nephew at the forefront of sports medicine innovation. With the UFC’s massive global audience of over 700 million fans across 170 countries, this collaboration will provide Smith+Nephew with unparalleled visibility and the opportunity to showcase their cutting-edge sports medicine technologies and solutions.

Robby Miller, UFC’s Vice President of Global Partnerships, expressed his excitement about the collaboration, emphasizing UFC’s commitment to athlete health and safety. This partnership aligns perfectly with UFC’s ongoing efforts to promote better health and recovery for its athletes through innovative technology.

Scott Schaffner, President of Sports Medicine at Smith+Nephew, highlighted the synergy between the two organizations. Smith+Nephew’s mission of "Life Unlimited" perfectly complements UFC’s unparalleled global reach. This partnership will allow Smith+Nephew to demonstrate their advanced sports medicine technologies to a wide audience, including athletes, orthopedic consultants, and fans worldwide.

The collaboration between UFC and Smith+Nephew goes beyond event branding. The partnership includes plans for original content distribution through UFC’s extensive digital and social media channels, reaching over 259 million users globally. Smith+Nephew will also have a prominent presence within the UFC Performance Institutes in Las Vegas, Shanghai, and Mexico City, integrating their sports medicine solutions into MMA training and rehabilitation.

To bring this partnership to life, an annual Brand Ambassador fund has been established. This fund will support creative campaigns and engagements featuring UFC athletes, showcasing the collaboration’s benefits to the wider sports community.

Key Points

This groundbreaking partnership between UFC and Smith+Nephew is set to redefine the sports and medical technology industries. With their shared commitment to innovation and athlete well-being, this collaboration will undoubtedly shape the future of sports medicine.