Bud Light is set to become the official beer of the UFC in 2024, replacing Modelo. This exciting partnership will bring a highly visible presence of Bud Light during fights and weigh-ins. Read more about this significant development.
| Bud Light and UFC partnership begins in January 2024
| Bud Light replaces Modelo as the official beer
| Prominent presence during fights and weigh-ins
| Alignment of core values between Bud Light and UFC
| Previous sponsorship with UFC ended in 2017
Bud Light Takes Center Stage at UFC
Bud Light, the renowned beer brand, is set to become the official beer of the UFC starting in January 2024. This partnership marks a significant shift as Bud Light replaces Modelo, which recently overtook Bud Light as the best-selling beer in America. The announcement was made by UFC CEO Dana White, who expressed his excitement about the alignment of core values between Bud Light and the UFC brand.
The new deal ensures that Bud Light will have a prominent presence during fights and weigh-ins, offering fans an immersive experience. This move comes after Bud Light faced a decline in sales due to a controversial social media promotion involving transgender influencer Dylan Mulvaney. However, both parties are eager to reignite their partnership and collaborate on future endeavors.
While the financial terms of the agreement remain undisclosed, the return of Bud Light as the UFC’s official beer signals a promising future for both brands. Fans can expect exciting developments and memorable moments as Bud Light and the UFC join forces once again.
Key Points
| Bud Light and UFC partnership begins in January 2024
| Bud Light replaces Modelo as the official beer
| Prominent presence during fights and weigh-ins
| Alignment of core values between Bud Light and UFC
| Previous sponsorship with UFC ended in 2017
