UFC and Atomic Brands have expanded their marketing partnership, featuring Monaco Cocktails in all UFC events held in the United States. Monaco Cocktails, known for their bold and delicious canned cocktails, will provide fun and flavor to UFC’s community. Read more about this exciting partnership.
| UFC and Monaco Cocktails expand their marketing partnership.
| Monaco Cocktails will be featured in all UFC events held in the United States.
| Monaco Cocktails offer bold and delicious canned cocktails.
| Monaco Cocktails activated their partnership during the highly anticipated UFC 295 event.
| UFC is the world’s premier mixed martial arts organization with a global fan base.
| Atomic Brands is a Miami-based spirits company committed to creating high-quality products.
UFC and Monaco Cocktails Expand Partnership
LAS VEGAS, Nov. 13, 2023 – UFC and Atomic Brands have announced a multi-year expansion of their marketing partnership. Monaco Cocktails, the Official Hard Lemonade and Canned Vodka Cocktail of UFC, will now be featured in all UFC events held in the United States, including Pay-Per-Views, Fight Nights, and The Ultimate Fighter reality series. This partnership will include brand placement, integrated broadcast features, and high visibility branding inside the Octagon. Monaco Cocktails, known for their bold and delicious canned cocktails, will continue to provide UFC’s community with fun and flavor. UFC and Monaco will also collaborate on original content distributed through UFC’s digital and social channels.
Monaco Cocktails – The Ultimate Canned Cocktail
Established in 2012, Monaco Cocktails are real cocktails that offer a crisper finish with a kick. With two shots in every can at 9% ABV, Monaco Cocktails have quickly become a crowd-pleaser for consumers looking for high-energy moments. Monaco Cocktails activated their partnership with UFC during the highly anticipated UFC 295 event, where Alex Pereira became the ninth fighter in UFC history to become champion in two different weight classes. In addition to the vodka category, fans can expect to see other ready-to-drink beverages from Atomic Brands’ diverse portfolio featured in UFC events.
About UFC
UFC is the world’s premier mixed martial arts organization, with over 700 million fans and 243 million social media followers. They produce more than 40 live events annually and broadcast to over 900 million TV households across 170 countries. UFC’s athlete roster features the world’s best MMA athletes representing more than 80 countries. Their digital offerings include UFC FIGHT PASS, a leading streaming service for combat sports.
About Atomic Brands
Atomic Brands is a Miami-based spirits company focused on creating high-quality products. Their portfolio includes the award-winning Monaco Cocktails and the premium coffee-flavored whiskey, Kentucky Coffee. Atomic Brands is committed to developing innovative and exceptional products for various drinking and lifestyle occasions.
For more information on Monaco Cocktails, visit drinkmonaco.com and follow them on Instagram and Facebook (@drinkmonaco).
